About

The S. Bachelor in Business Management and Marketing is a three-and-a-half-year, full-time on-campus program that focuses on business strategies, marketing principles, consumer behavior, and organizational management. The program develops students’ understanding of how companies create value, compete in markets, and build effective communication strategies in modern business environments. ISM University of Management and Economics provides students with practical business knowledge and skills required in international markets.

Graduates will be well-prepared for careers in marketing management, business development, and brand strategy. ISM University of Management and Economics provides students with analytical and strategic abilities for opportunities in companies, marketing agencies, consulting firms, and entrepreneurial ventures.

Key Facts

Program Details

Degree: S. Bachelor

Location: Lithuania

Academic Information

Area of study: Marketing

Study Format

Study Type: On Campus

Format: Full-time

Language

Program Structure

Year 1 – Foundations of Business and Marketing

Introduction to Business Management
Marketing Principles
Economics Fundamentals
Business Communication

Year 2 – Marketing Strategies and Business Operations

Consumer Behavior
Digital Marketing
Financial Management
Market Research

Year 3 – Advanced Marketing Applications

Strategic Marketing Management
Brand Management
Business Innovation
Marketing Projects

Year 4 – Professional Practice and Final Research

Advanced Marketing Strategies
Internship / Professional Practice
Independent Research Project
Bachelor’s Thesis / Final Project

Career Opportunities

Graduates of the Business Management and Marketing Bachelor’s program can work in business administration, marketing strategy, and organizational development fields. With expertise in management practices, market analysis, and customer-focused strategies, graduates are well-prepared for careers as marketing specialists, business managers, or brand professionals. This program provides opportunities in corporations, advertising agencies, consulting firms, startups, and international businesses.

Why Choose This Program

The Business Management and Marketing Bachelor’s program provides students with a comprehensive understanding of managing organizations and developing effective marketing strategies. Students gain expertise in business planning, consumer behavior, digital marketing, and strategic management. The program’s interdisciplinary approach ensures that graduates are prepared for careers in competitive business environments. Graduates are equipped to support business growth and create innovative market solutions.

Contact Information

For further information, please contact the admissions office at:
Phone: +370 687 08080
Email: msc@ism.lt
Address: ISM University of Management and Economics, Gedimino Ave. 7, LT-01103 Vilnius, Lithuania

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