Master of Science · Full-time · On Campus
Vrije Universiteit Amsterdam (VU Amsterdam)
Amsterdam, Netherlands
S. Master
On Campus
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Polytechnic of Porto
Portugal
Digital Marketing (Evening courses) (Evening Classes)
About
The Polytechnic of Porto offers the Specialized Master in Digital Marketing (Evening Courses) (Evening Classes), a two-year, full-time on-campus program focused on digital strategies, online communication, social media marketing, data-driven campaigns, and consumer behavior in digital environments. Students develop practical skills to design and manage effective digital marketing solutions for modern businesses.
Graduates are prepared for careers in digital marketing, social media management, and online brand strategy. The program equips professionals with the knowledge needed to succeed in the rapidly evolving digital marketplace.
Key Facts
Program Details
Degree: S. Master
Location: Portugal
Academic Information
Area of study: Digital Marketing
Study Format
Study Type: On Campus
Format: Full-time
Language
-
Program Structure
Semester 1 – Foundations of Digital Marketing
- Digital Marketing Principles
- Consumer Behaviour
- Social Media Marketing
- Research Methods
Semester 2 – Advanced Digital Marketing
- SEO and Search Marketing
- Marketing Analytics
- Content Strategy
- Online Advertising
Semester 3 – Applied Digital Marketing Research
- Digital Campaign Projects
- Customer Data Analysis
- Marketing Technology
- Research Project Development
Semester 4 – Research and Final Project
- Advanced Digital Marketing Topics
- Digital Marketing Research Project
- Professional Applications
- Master Thesis / Final Research Project
Career Opportunities
Graduates of the Digital Marketing (Evening courses) (Evening Classes) Master’s program can work in online marketing, brand strategy, and digital communication. With expertise in digital platforms, consumer analytics, and marketing technologies, graduates are well-prepared for careers as digital marketing specialists, marketing managers, or online strategy consultants. This program provides opportunities in companies, advertising agencies, technology firms, and e-commerce organizations.
Why Choose This Program
The Digital Marketing (Evening courses) (Evening Classes) Master’s program provides students with a comprehensive understanding of modern digital marketing strategies. Students gain expertise in online campaigns, customer behavior analysis, and digital communication tools. The program’s interdisciplinary approach ensures that graduates are prepared for careers in marketing and technology-driven business environments. Graduates are equipped to create effective digital strategies.
Contact Information
For further information, please contact the admissions office at:
Phone: +351 225 571 000
Email: international@ipp.pt
Address: Polytechnic of Porto, Rua Dr. Roberto Frias, 4200-465 Porto, Portugal
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